Search engine optimization is a complicated technique. However, it’s still necessary to learn to do it correctly because it can be a source of many leads and sales for your business website. If you’re just starting out and learning how to do SEO right, here are some important things you need to learn how to do to make sure you’re maximizing all your SEO efforts.
Prioritize Your Most Important Pages
The home page naturally appears higher than any other webpages of your site. To make sure your SEO strategy is at its peak, you need a majority of link authority to be directed to your home page. Your top navigation buttons should also include the most important web pages. This is not just appealing to search engines, but allows your site visitors to navigate through your website as easily as well.
Resize Your Images
Large images will slow down the loading speed of your website. This will affect your site rankings and user experience negatively. People don’t have the time and patience to wait for a website to load for more than two seconds. That’s why knowing how to reduce the image sizes, but still retain the quality is an important method. Use tools like WebPageTest to assess your site’s loading speed.
Minimizing 404 Errors
404 error pages show up if the URL you provided is wrong. This will also disappoint not just your site visitors, but search engines as well. It’s important to work with a trusted SEO company in Denver like C1 Partners to evaluate your website every now and then and check if there are links that lead to 404 error pages. You must also check inbound links using link analysis tools so you can correct errors made by other websites leading to your site.
Remember these simple techniques to make sure you’re not wasting all your efforts to add SEO value to your website.