As digital promotion leaves its more tangible counterparts in the dust, the few stops it failed to hit remain dominated by paper, vinyl, plastic and everything else ink can cling to. And for the people in charge of creating these conventional promotional materials, the need to excel and uphold a higher modern standard is more apparent than it has ever been. If you happen to be one of those people but have no idea where to begin, then just follow the simple checklist below:
Get a goal.
Every successful enterprise starts with a purpose. Find it, remember it and use it for the steps to follow.
Find a font.
Now with a goal in mind, start browsing the web for a font that will best suit the occasion. Typically, brochures never need any more than three different fonts. There is an extensive range of typographical elements available online – no theme is a dead end.
Pick the paper.
The paper stock is everything, designers and screen printers from Auckland note, especially when there is a fussy client involved. With aspects such as budget and production volumes in the equation, it would be wise to decide on this even before you land on a font style.
Style does not make a good brochure. For all the design considerations poured into your final product, all of it would be for nothing if the text inside is not equally as riveting. Learn to write a brochure, then focus on its appearance.
Acknowledge the audience.
Create a brochure that aligns to the reader’s expected behaviour upon receiving it, especially since brochures are designed to bypass time constraints in the first place. Urgency and indifference tend to go hand-in-hand, do your best to be an exception.
Creating promotional material is never easy, as it requires tapping into the positive sides of strangers’ minds. Still, when people print – and expect – exceptional brochures, trying to meet the standard is the least an aspiring designer and writer can do.