When you’re starting a store on a limited budget, you don’t have as many choices as you would if you had more start-up cash. There’s something quaint about a small shop, though, like it’s something personal and intimate so that customers have no problem coming in and looking around for something they need, which may be just an arm’s reach from the till.
The issue with limited space is when you want to sell more products. You are limited by the display area available to you, so expanding your choices may not be as easy as you’d like it to be. Another problem is if you add a few more products, your store is going to start feeling a bit claustrophobic.
To answer your need for ‘more space’ without actually having it or moving to another location, here are some ideas that may help:
Have your display and storage customised
There are companies that can help you design the storage and display racks you need. With display rack and bulk storage solutions designed to your specifications, Shelving Shop Group explains that you can maximise your shop’s space without making it look cluttered.
Sections make it easy for customers to find what they need, but they also make the shop look organised so it’s easier for people to move. But don’t block off complete sections. Go the next suggestion.
Divide sections without blocking them off
Use windows or French door style walls instead of solid ones so people can see through the section dividers. This tricks the eye into believing it’s a bit more spacious than it is. Use a bright colour on your walls, such as white, and separate one as the accent wall with the contrasting and stronger colour.
Use the space above
All of these can work together to maximise the space above. With bespoke display and storage, windows on section dividers and an accent wall, you can go higher instead of wider, giving you more space for displays without blocking the shopper’s paths.
Your store may be floor space-challenged, but it does not have to feel cluttered, cramped and crowded. It’s all in the design.