First impressions mean a lot for business owners. Whether they like it or not, potential customers will always judge them by looks, which is why they constantly strive to improve their products and services. It doesn’t stop there.
They also have to ensure that their office in New York, and especially the landscape surrounding it, speaks strongly for their brand.
Below are more reasons to invest in a welcoming landscape design:
Psychological and Physical Advantages
There is plenty of documentation involving the benefits of human interaction with grass, trees, and plants in general. Several types of research demonstrate that people find stress release and healing when they interact with nature or view it through a window. Even employees are more productive when they work in an office surrounded by plants.
According to the Florida Nursery Growers and Landscape Association, a well-groomed landscape can increase the resale value of a property by 14 percent. Moreover, an eye-catching landscape can attract the clients’ attention almost instantly.
Keep in mind that clients perceive businesses that have beautiful landscaping as proactive and detail-oriented, which is why they tend to trust them more.
Plenty of institutions like the University of Washington have investigated and documented the advantages of plants and green spaces on the environment. They reveal that green spaces offer shade in urban areas, filter pollution and dust from the air, lessen erosion into waterways, and lower temperatures.
The U.S. Department of Energy even believes that landscaping impacts the micro-climate around the facility by 25 degrees Fahrenheit. This means business owners can save on cooling and heating costs. The environmental perks of landscaping also includes rainfall retention, natural resource conservation, improved air quality, reduced heat build-up, reduced soil erosion, and water quality protection.
Having an attractive landscape forms a distinct and personalized outdoor setting that conveys the taste of your business and welcomes your clients as they come in. It can also put them in a better mood that may positively impact their decisions.