The aim of marketing and advertising is to grow a business and enable a company to gain a strong and loyal following. As an owner, you won’t be able to reach your objectives, if you don’t have any leads and if you don’t know how to nurture them. Certain strategies that you implement will allow you to achieve your goals.
A Denver SEO expert cites that these ways will enable you to build and nurture quality leads.
Automated email marketing campaigns enable you to move a potential customer further down the buying channel. When you promote content and send links to relevant information within your website, you boost the likelihood of conversion. Emails are still an effective and important way to gain and nurture leads; just make sure you use catchy and informative headlines when you send to subscribers. Promotion matters because according to Gleanster Research, 25% of leads are sales-ready and 50% fit qualifications but are not yet ready to make a purchase. Constant communication develops rapport and goodwill until a potential customer is ready to buy your products or services.
You can integrate social media with emails through follow widgets. Some leads only interact with your brand through emailing, the addition of a widget from Facebook, Twitter and other similar sites, offers an opportunity to communicate with you through such websites. This strategy enables your audience to share the content you publish through their networks.
Retargeted advertisements are similar to Google AdWords, but you can serve ads to people who have already visited your website. Use the former to capture visitors who didn’t convert the first time they clicked on your link. Lead nurturing campaigns may influence people who have yet to take the next step on the buying channel. Retarget ads on Twitter, Facebook and Google to increase the likelihood of a conversion.
These are some ways to gain and nurture leads for small business owners; implementing these allow you to grow your business and reach your audience effectively.